To empower and connect brands with emerging music and fans.

We believe in elevating the underdog by empowering their global impact. The way we do this is by helping them harness the power of pop culture to build a stronger presence.

We provide music driven brand reach to create a buzz that fuels your popularity!


Leveraging work experience and key relationships in various forms of industry, the ADL principals collectively wield 18+ years of Information Technology knowledge, 25 years of US music industry expertise, and 12+ years of marketing and branding mastery in forging the Artist Development League's path forward.

The ADL partners consist of three members:


DaPaul Madrid – ADL Founder, 15+ years information technology background, 8+ years independent music video production experience, 5+ years screenwriting experience, and driving force behind the ADL platform.


Deborah Mannis-Gardner – Owner of DMG Music Clearances, 25+ years of industry level music licensing expertise and an A list resume of recording industry clientele. 


Raoul Davis – Owner of Ascendant Brand Strategy, a CEO Branding and Marketing firm that has represented many known recording artists, models, celebrities, CEOs and book authors.


In Memory of:

Suzanne Le Winter – Founding Board Member

Our mission, our direction, and our lives would not be what they are without your support, your guidance, and your friendship. Your impact on our world is profound and your light will be sorely missed.